How Video Establishes "Know, Like and Trust" With Your Target Audience

Tips and Strategies on Using Social Media Video Marketing to Get Your

Business More Leads, Faster

In last week's article, I talked about the importance of incorporating video into your

business marketing strategy. One of the top reasons I mentioned was how video

increases your target market's confidence in you.

And when it comes to compelling people to purchase from you, that confidence

must be fully established first.

This is what we call building the "Know, Like and Trust" factor with potential clients.

As a business owner, your goal should always be to focus on these three areas in any marketing you do.

One of the best places to help you establish the "Know, Like and Trust" factor with your target market is by using

video is on Social Media.

Video provides ample opportunity to showcase your personal and professional brand. It elevates your knowledge

and expertise in your industry and gives people an opportunity to get to know you better, like you enough to want to

hear more about what you have to say, and of course, trust you enough to make it comfortable for them to purchase

from you.

So how do you go about building the "Know, Like and Trust" factor with your audience through video?

Providing Value

The first thing is to determine what your target market would find of value. If you're not giving your potential clients

something they want, then they have no reason to watch.

That value can come in a few different ways. A video can be:

1) Entertaining

2) Informative

3) Inspiring or motivating

4) Interesting

5) Engaging

Think about your business and how you can create videos that your target audience would appreciate receiving

from you.

Depending on the industry you are in and tapping into your own unique personality, see what types of videos would

work best for you and would resonate the most with your audience.

Since developing the "Know, Like and Trust" factor is a fundamental in business marketing, let's dive a little deeper

into this concept to fully appreciate how it can get you more leads and easier sales conversions for your business.

Building the KNOW Factor

If you're like most entrepreneurs and small business owners, you are the face of your business. You don't have the

luxury of having a big corporate brand image (and budget) to get the sales. Instead, you have to rely on getting out

there, pounding the pavement and getting visible in front of your potential clients.

This is because it stands to reason the more someone knows you, the more comfortable they will be in discovering

more about what you have to offer, which can then lead to a sale.

Getting in front of a video is a great, quick way to accomplish this.

So when creating social media videos, always have your target market in mind and ensure you are infusing not only

value into what you're producing but also some of your personality so people feel they are seeing a friend every time

they watch your video.

Building the LIKE Factor

As people get to know you through your videos, something else is going to happen. You're creating an opportunity

for them to also like you.

This is where knowing and understanding your ideal target market really becomes important. People aren't going to

purchase from you if they don't like you.

Think about it, do you avoid making a purchase if someone came across too pushy or icky in some way? Well your

audience is judging you the same way.

Of course you can't get everyone to like you but what you can do when you're creating your videos is to be:

- Uniquely Yourself - there's no point in trying to act like someone else. Just be you and you will draw your followers

in naturally.

Genuinely Authentic - honesty and even some vulnerability will help people feel they are not watching a rip-off

artist in action.

- Timely Relevant - produce videos your target audience wants to watch and when they need to see it in order to

convert them into paying clients quicker and easier.

- Unabashedly Visible - don't hide behind the camera, people need to see your face in order to be able to like you!

Building the TRUST Factor

When all is said and done, if someone doesn't trust you, they will never do business with you. Period.

Sometimes business owners automatically assume people should trust them but may unknowingly be doing things

that has the opposite effect.

Here's some ways you can establish trust with your ideal target market:

- Provide Value - Avoid creating fluff, pointless and nonsensical videos that are meaningless to the people you want

to buy from you. They are not going to trust you know what you're doing if you don't provide proof you do.

- Pursue Excellence - The more you provide the best you have to offer by way of skills and expertise, the more you

are building trust by showcasing your ability to solve the problems your target market has that your product or

service provides.

- Be Consistent - Randomly producing videos is not going to get you the traction you need to establish authority in

your industry. People want to see consistency to make them feel more comfortable about trusting you. Set a

schedule and commit to it. Whether it's once a month or once a week, that consistency will get you the results you're

after.

- Avoid "Salesy" Language - People don't like to be sold to. Avoid trying to "sell" your products or services and

instead focus on providing value. This will draw people in as opposed to repelling them.

- Provide Unique Content - They say there's nothing new that can be said about any given topic but what you can do

is take your knowledge and find ways to present it in a new light. Find different perspectives and angles that hasn't

been talked about before. Above all, avoid copying someone else's work, that's just wrong.

By using videos in your social media marketing strategy, you are showcasing your expertise. This in turn establishes

your authority in your industry and helps develop the "Know Like and Trust" factor with your ideal target market.

Over time, you will build a loyal following of people who can ultimately become not only paying clients but also a

source of referrals for your business.

Go now, create videos and get your best brand-visibility foot forward to generate more leads and sales for your

business!

Tips and Strategies on Using Social Media

Video Marketing to Get Your

Business More Leads, Faster

In last week's article, I talked about the importance of incorporating video into your

business marketing strategy. One of the top reasons I mentioned was how video

increases your target market's confidence in you.

And when it comes to compelling people to purchase from you, that confidence

must be fully established first.

This is what we call building the "Know, Like and Trust" factor with potential clients.

As a business owner, your goal should always be to focus on these three areas in any marketing you do.

One of the best places to help you establish the "Know, Like and Trust" factor with your target market is by using

video is on Social Media.

Video provides ample opportunity to showcase your personal and professional brand. It elevates your knowledge

and expertise in your industry and gives people an opportunity to get to know you better, like you enough to want to

hear more about what you have to say, and of course, trust you enough to make it comfortable for them to purchase

from you.

So how do you go about building the "Know, Like and Trust" factor with your audience through video?

Providing Value

The first thing is to determine what your target market would find of value. If you're not giving your potential clients

something they want, then they have no reason to watch.

That value can come in a few different ways.

A video can be:

1) Entertaining

2) Informative

3) Inspiring or motivating

4) Interesting

5) Engaging

Think about your business and how you can create videos that your target audience would appreciate receiving

from you.

Depending on the industry you are in and tapping into your own unique personality, see what types of videos would

work best for you and would resonate the most with your audience.

Since developing the "Know, Like and Trust" factor is a fundamental in business marketing, let's dive a little deeper

into this concept to fully appreciate how it can get you more leads and easier sales conversions for your business.

Building the KNOW Factor

If you're like most entrepreneurs and small business owners, you are the face of your business. You don't have the

luxury of having a big corporate brand image (and budget) to get the sales. Instead, you have to rely on getting out

there, pounding the pavement and getting visible in front of your potential clients.

This is because it stands to reason the more someone knows you, the more comfortable they will be in discovering

more about what you have to offer, which can then lead to a sale.

Getting in front of a video is a great, quick way to accomplish this.

So when creating social media videos, always have your target market in mind and ensure you are infusing not only

value into what you're producing but also some of your personality so people feel they are seeing a friend every time

they watch your video.

Building the LIKE Factor

As people get to know you through your videos, something else is going to happen. You're creating an opportunity

for them to also like you.

This is where knowing and understanding your ideal target market really becomes important. People aren't going to

purchase from you if they don't like you.

Think about it, do you avoid making a purchase if someone came across too pushy or icky in some way? 

Well your

audience is judging you the same way.

Of course you can't get everyone to like you but what you can do when you're creating your videos is to be:

- Uniquely Yourself - there's no point in trying to act like someone else. Just be you and you will draw your followers

in naturally.

Genuinely Authentic - honesty and even some vulnerability will help people feel they are not watching a rip-off

artist in action.

- Timely Relevant - produce videos your target audience wants to watch and when they need to see it in order to

convert them into paying clients quicker and easier.

- Unabashedly Visible - don't hide behind the camera, people need to see your face in order to be able to like you!

Building the TRUST Factor

When all is said and done, if someone doesn't trust you, they will never do business with you. Period.

Sometimes business owners automatically assume people should trust them but may unknowingly be doing things

that has the opposite effect.

Here's some ways you can establish trust with your ideal target market:

- Provide Value - Avoid creating fluff, pointless and nonsensical videos that are meaningless to the people you want

to buy from you. They are not going to trust you know what you're doing if you don't provide proof you do.

- Pursue Excellence - The more you provide the best you have to offer by way of skills and expertise, the more you

are building trust by showcasing your ability to solve the problems your target market has that your product or

service provides.

- Be Consistent - Randomly producing videos is not going to get you the traction you need to establish authority in

your industry. People want to see consistency to make them feel more comfortable about trusting you. Set a

schedule and commit to it. Whether it's once a month or once a week, that consistency will get you the results you're

after.

- Avoid "Salesy" Language - People don't like to be sold to. Avoid trying to "sell" your products or services and

instead focus on providing value. This will draw people in as opposed to repelling them.

- Provide Unique Content - They say there's nothing new that can be said about any given topic but what you can do

is take your knowledge and find ways to present it in a new light. Find different perspectives and angles that hasn't

been talked about before. Above all, avoid copying someone else's work, that's just wrong.

By using videos in your social media marketing strategy, you are showcasing your expertise. This in turn establishes

your authority in your industry and helps develop the "Know Like and Trust" factor with your ideal target market.

Over time, you will build a loyal following of people who can ultimately become not only paying clients but also a

source of referrals for your business.

Go now, create videos and get your best brand-visibility foot forward to generate more leads and sales for your

business!

How To Choose Your Virtual Assistant

Hiring a virtual assistant is one of the best decisions any business owner could

make - they free you from time-consuming, and often energy draining

administrative tasks, leaving you with more time and power to work on your

business' concepts or creative direction.

A virtual assistant, however, is only as helpful as they're in themselves a good

assistant, which is why hiring the right one could mean a world of difference.

So what exactly does it mean when we say "good assistant"?

They Have Good Communication Skills

Good communication skills are beneficial for both you-and-assistant situations as well as situations wherein the

assistant will have to contact your partners or any other business affiliates, and as with everything else, clear

communication helps avoid unnecessary delays as well as less-than-ideal situations.

Aside from relaying messages concisely and completely, it's important that they are able to do so without you having

to pour out answers from them. More importantly, good communication skills make sure you're on the same page.

This is especially important when they're to deal with your contacts since one missed-out detail could deter all other

efforts.

They Are Reliable

There are lots of VA horror stories floating about the internet, and it's all due to flaky VAs who disappear on clients.

These examples of ill-trained assistants shouldn't deter one from hiring a VA, however, as situations like these are

easily avoidable as long as you choose the right, dependable assistant.

Professionalism is a factor when it comes to a good business owner-VA relationship. Virtual assistants are bound by

their job to provide you with regular updates on tasks, as well as quick to respond when needed.

They Are Able to Manage Their Time and Projects Efficiently

Efficiency is the essence of when it comes to maximizing the hours you've contracted with your assistant. Time

management done right means more things are done within a shorter time, which is great for you as their client

since projects will be navigated through a lot easier.

The ability to manage projects well, meanwhile, means a good level of organizational skills. When you ask for

records on a project or updates on what tasks have been finished, you won't have to sit by and wait as they

rummage through files and what not.

They Are Resourceful

It's a given that assistants rely on their clients for tasks and projects, but they should otherwise be able to manage

on their own. This means they don't constantly ask you questions that are easily answerable via Google, and when

given tasks that they may not hold expertise in, are capable enough to research on the area of concern.

They Are Honest

In relation to resourcefulness, it's also vital that your assistant is honest about what they can and cannot do. Some

are prone to overpromising in hopes of impressing you with their resume, but come the actual situation, isn't able to

deliver, putting you, their client, in a rather embarrassing predicament.

Honesty in an assistant lets you know where their strengths really are and what kind of tasks you should be

delegating to them.

As you can see, it all really matters as to the quality of the assistant you get. Not everyone has the time to interview

and train assistants, which is why a reputable virtual assistance service company could really come in handy.

You won't have to worry about the searching and training part since these assistants already have experience under

their belts and can jump from one task to another. All you'd need to do is the hire them.

Why Incorporating Video on Your Twitter Account is Good For Social

Marketing

Last month I shared several articles and video eTips on the use of video marketing

for your business, especially in the realm of social media marketing.

But an often overlooked video marketing option is using video on Twitter.

Using videos on your Twitter channel can provide a much richer experience for

your followers than by simply posting images or text. Plus videos allow your

followers an opportunity to get to know, like and trust you all that much quicker and

easier.

The fact of the matter is: Twitter users embrace video.

This infographic at the bottom of the article from ADWEEK shows Twitter stats, trends and suggestions on how

businesses can drive engagement using videos on Twitter.

Notice how 82% of Twitter users interact with brands and businesses. Since there's over 800 million monthly visitors

on this platform, this number is one that can't be ignored and should be capitalized on.

Live Video Streaming on Twitter

Just because Facebook is the Belle of the Ball right now, that doesn't mean Twitter isn't alive and kicking!

On May 2, 2017, Twitter announced its Live Streaming capabilities that involves 16 live streaming content deals in

the areas of sports, news and entertainment.

The great news is, anyone can now post a live video on Twitter!

People love to come to Twitter to see and discuss the latest news and events so why not use a live Twitter video to

showcase your expertise and provide insights on industry trends your followers would be interested in hearing

about?

Twitter Video Ads

Twitter Video Ads are also a serious option to consider for any sized business.

According to several recent Nielsen Brand Effect Studies, people who saw videos ads on Twitter were 50% more

likely to be aware of that business and became 14% more favourable towards that brand.

This then translates to an 18% higher purchase intention, which is achieving the ultimate goal all businesses have in

their advertising efforts.

How to Post a Video to Twitter

Twitter allows you to record and post videos up to 2 minutes and 20 seconds in length. So before hitting the record

button, plan out what you are going to say and focus on being concise, informative and/or entertaining.

How to share your video on Twitter from an iPhone or Android:

1. Using your iPhone or Android, you can record, edit and share videos straight from your Twitter app by first tapping

the Tweet icon and then tapping the Photo icon.

2. Next tap the Video icon, or if you wish to do a Live video, tap on that option as seen in this image.

3. If you wish to reverse the camera so you can speak to your followers and show everyone what you are seeing,

tap the reverse camera icon.

4. If you need more light, press the lighting icon at the top of your screen to enable the camera's light.

5. Press and hold down the Record icon to record. You can pause and add more to your video by pressing down the

record button again.

6. You have the option to do some editing to your video before posting by holding and dragging any snippet upwards

to delete it. You can hold and drag sideways to rearrange your clips as well.

7. When done, tap on the Done button or you can preview your video before posting it to see if any further edits are

needed.

8. Tap Tweet to share your video!

You can also use a pre-recorded video that's either on your phone or computer by simply tapping/clicking the Image

icon and selecting the video from your device you wish to share.

A cool option you can take advantage of in your content marketing efforts is to embed your video tweets into your

blog for extra exposure.

What to Post in Your Twitter Videos

Strapped for ideas on what kind of content you could use for your Twitter videos? In a previous video eTip I provided

5 social media video marketing strategies you can use to help showcase your business that can give you some

inspiration.

Keep in mind Twitter followers are coming to this platform with a "discovery" point of view. With Twitter being more

focused on what's happening in the current moment, capitalize on that by posting videos based on what is trending.

They can be your own personal opinion about news related to your industry or ask your followers to join in on the

discussion to see how they are impacted by something that has happened in your industry.

Respond to someone's tweet with a video. Doing this provides you with a great opportunity to have your followers

get to know you more on a personal level.

How about asking your followers to share their own video of using your product in action? You could run a contest

that would encourage this kind of user-generated content.

Get Busy Using Video for Twitter Content

No matter how you look at it, video is where it's at with online marketing trends so why not use video on Twitter to

help gain bigger and more exposure for your business?

Give it a try and test out some videos to see what works and doesn't work for you. Be sure to keep an eye out on

your Twitter stats to get the full scope of your efforts.

If you a seller on Amazon, then you have to strictly follow the guidelines laid down

by Amazon. The foremost part is your product listing that should be properly

optimized. A decent listing on Amazon can help you in maintaining a stronger

position on Amazon. In this aspect, a reliable Amazon SEO Company can help you

in searching the most appropriate keywords so that your product listing could

practically rank on a higher position.

A decent listing on Amazon tends to incorporate the following elements:

1. Product Title: It's the first category a buyer looks into when searching for a

product on Amazon. Amazon allows you to make use of 500 characters in the

product title. You are required to fill all the appropriate information related to your product listing, i.e. title, image,

description, and features.

2. Relevant Keywords: As per the Amazon's guidelines, relevant keywords are required to be inserted in the

product listing. You have the common keywords, but you're required to insert the more specialized ones that have a

tendency to speak about the precise nature of your product.

3. Category: An Amazon merchant can make a serious mistake is not having their product listing placed in the right

category. On the other hand, this is not a problem and you can sort it smartly. An Amazon SEO Company will help

you in placing your product in the right category, and with the incorporation of the most suitable keywords.

Always remember that Amazon is very stringent on the performance of the sellers on its huge platform. They

evaluate your product listing while looking at the most relevant keywords inserted in the product's title, its

description, and other features. They rank your listing on the basis of your most searchable and popular product

title. In this aspect, the character limit permitted is 500 characters, in which you should integrate the most

searchable and relevant keywords. 

Furthermore, an Amazon expert help suggests product brand, appropriate

description, color, size and other insertions in this area.

An Amazon SEO Company can provide massive coverage for your product listing on Amazon that you might never

be able to afford with any other advertising channels. Hiring an Amazon SEO Consultant should be seen as an

advantage in your online business. You should not observe it as a business expense, but rather a business strategy

and an efficient way of promoting your listing on Amazon.

Amazon.com is the largest online marketplace, and the platform keeps growing. It offers amazing possibilities for

online retail businesses to market products to countless consumers. If you are selling on Amazon.com, you are

certainly going the best way. But if you are only offering on Amazon, you may be losing out on more product sales. It

might appear like a challenging task to broaden to more systems, but since you are already selling on Amazon.com,

it will be easy to use other platforms to boost your sales like the Amazon FBA platform.

Amazon.com provides a Multiple Channel Fulfillment (MCF) option that will help you expand to more sales platforms

with hardly any added costs.

What Is Amazon Multi Channel Fulfillment?

The FBA support from Amazon meets your Amazon orders, as the MCF choice fulfills purchases from all other

systems. You are able to delegate most fulfillment to Amazon. Whether you sell items on auction websites, Shopify,

any another platform, Amazon will choose and channel products to your clients. You simply need to pay for shipping

and handling.

Multi Funnel Fulfillment enables you to choose regular, two-day, or next-day delivery, and it computes shipping and

delivery costs depending on the size of the item combined with the chosen shipping approach.

If you would like to use Amazon.com MCF, there are a few requirements you need to think about. First, you have to

be authorized for FBA, and that means you possess credit cards on record with Amazon. Those cards will certainly

be charged for fulfillment costs, except if your seller account has a positive balance after that MCF fees will be

subtracted from your stability.

You should also have a professional seller account with Amazon to use MCF which usually costs $39. 99 each

month, however, you don't pay for product list charges.

Take advantage of Amazon's MCF with These guidelines

Amazon's MCF is an excellent strategy for online stores so long as you use FBA and may stick to the above-mentioned

requirements. But there are some things that may make this better still for you as well as your customers.

Make use of Messaging on Packing Slips

With Amazon MCF, logos and customization are limited. You cannot consist of personalized inserts or packing slides, you

could have particular communications printed on the packaging slide. Make the most of these special messages to exhibit

that you value client's business and value them as customers.

Change Prices Depending on the Platform

One good thing regarding multichannel selling is that you could plan prices to boost your revenue. For instance, if you are

offering a product on Amazon, it might require a low cost to be competitive. That same product on another system that is

not as competitive and so can cost more.

Set Aside Some Profits

This tip makes business sense wherever you sell products online. You never can tell when unpredictable expenses can

come up. With MCF, however, the pricing can be cost-effective, you may have to pay for things like delivery and managing,

supplies, and account costs. Even if you do pass these costs on to clients, it is usually a good idea to have some money

put aside for if you have a great item and have to list it to other product sales channels quickly.

Selling upon multiple systems ensures that your products are noticed by a bigger audience. Amazon FBA platform

makes it be fast and easy to do it. Now that you know just how it works and knows some of the best tricks, why don't

you get the Amazon FBA complete guide and start selling!

How to Increase Your Conversion Rate on Amazon

A good conversion rate on Amazon can help increase your sales. Now, the

question arises that how to increase your conversion rate on Amazon? First of all,

you should make sure that your listing is accurately optimized. Only then you can

convert most of the traffic that Amazon directs to your listing. A good conversion

rate on Amazon can be increased by considering the following factors: -

1. 'Title' is one of the most significant elements of your product listing on Amazon. A

majority of the buyers review products by the title, in view of the fact that it explains

about your product. Amazon has recommended strict guidelines, and wants your

title to be short, descriptive and most relevant. Thus, you are required to

incorporate the most appropriate keywords in the title. It will help your product rank

get higher, and increase your conversion rate on Amazon.

2. The main image for your product that you are selling should be of superior quality and eye-catching. Amazon

wants the conversion of the visitors who are clicking on the different products available on their website. The high-

quality product images serve as an influential factor in determining the conversion rate.

3. There can be some customers who may be unimpressed by your product title or the images. But still, you can set

out for the bullets point description, as recommended by Amazon. Amazon's bullet points are moderately clear-cut,

and utilizing them can help you achieve good rare of conversion.

4. Another most important factor for getting an excellent conversion rate and an increase in sales is the customers'

review section. The reviews posted by customers have a great impact on your listing on Amazon. This will further

decide your conversion rate, in addition to the product sales.

Amazon has its own search engine, and their main target is to sell high-quality products and earn maximum profits.

They evaluate the product ranking by calculating the inflow of traffic and the conversion rate. The product listing

should incorporate the most appropriate keywords that are to be optimized. Hence, you're required to provide the

product listing in the Amazon's prearranged format.

You can also get in touch with an Amazon SEO Company who is well-acquainted with Amazon's guidelines and

ability to conduct the most appropriate keyword research. They will help your listing properly optimized, so that your

product get ranked at the top position, together with an increase in your sales on Amazon